Handicare™ Family Design
Handicare™ International specializes in patient lifts and carriers for homes, elderly facilities and hospitals.
Industrial Design
User Experience Design
User Interface Design
Brand Strategy and Development
Concept Generation
User Research
Marketing
Iconic Unity
Working with Handicare™ for several years, Brash was asked to develop a new and ultimately timeless brand design that would give the Handicare line of products a distinct and identifiable look and feel. With such a large product offering, this was no easy task. Brash developed several variations of the design family and ultimately a single direction was selected.
Keeping with a Legacy
The design team focused on clean lines and modern styling to ensure things were easy to use and clean. A large focus was paid to ensuring the recognition of the products for those who had used them globally for decades.
