Handicare™ Family Design
Handicare™ International specializes in patient lifts and carriers for homes, elderly facilities and hospitals.
User Experience Design
User Interface Design
Brand Strategy and Development
Working with Handicare™ for several years, Brash was asked to develop a new and ultimately timeless brand design that would give the Handicare line of products a distinct and identifiable look and feel. With such a large product offering, this was no easy task. Brash developed several variations of the design family and ultimately a single direction was selected.
Keeping with a Legacy
The design team focused on clean lines and modern styling to ensure things were easy to use and clean. A large focus was paid to ensuring the recognition of the products for those who had used them globally for decades.