Mitel is a global market leader in business communications, powering over two billion business connections with cloud-based communications and applications for business enterprise.
Brand Strategy and Development
Brash developed multiple technologies, digital products and hardware for Mitel. This includes designing MiCollab— a unified communication platform and tool for messaging, mobility, web and video conferencing collaboration— and MiVoice, an integrated phone system and collaboration software. We conducted rigorous research and testing to ensure the user experience was seamless for both products and their multifunctions.
We also created and established Mitel's internal design and branding guidelines, as well as offer our client post project support. These guidelines ensure consistency, quality and a recognisable and unique aesthetic that customers have come to expect from Mitel.