Our Process

From inception straight through to production, we'll get you there.

Our Process

From inception straight through to production, we'll get you there.

Our Process

From inception straight through to production, we'll get you there.

Start-up to enterprise,
Start-up to enterprise.
we have seen it all.

At Brash, we believe in working collaboratively with our clients every step of the way. Through ongoing communication, we ensure your vision remains the driving force behind the entire process. Whether you are looking for full development or just one of the four steps our process, we can help you create something remarkable.

The roadmap

Timelines that are tailored to you.

Kickoff

Finished product

Discover

Tailored research and background for your big ideas

Create

Validate design through a mix of models, renders and component testing.

Refine

Finalize design for manufacturing, making minor adjustments to optimize cost, quality, and assembly.

Launch

Mass manufacturing and ongoing product updates, including potential future upgrades.

Kickoff

Finished product

Discover

Trends, Market research, Competitor analysis, Patents, Concepts, Wireframes

Tailored research and background for your big ideas

Create

Validate design through a mix of models, renders and component testing.

Refine

Finalize design for manufacturing, making minor adjustments to optimize cost, quality, and assembly.

Launch

Mass manufacturing and ongoing product updates, including potential future upgrades.

Create

Validate design through a mix of models, renders and component testing.

Refine

Finalize design for manufacturing, making minor adjustments to optimize cost, quality, and assembly.

Launch

Mass manufacturing and ongoing product updates, including potential future upgrades.

Discover

Tailored research and background for your big ideas

Strong starts with research and exploration
a

Trends

Market research

Competitor analysis

Patents

We begin with a consultation to define your vision, target customer, and key requirements, followed by research into market trends, patents, and emerging technologies. We then explore and present different concepts and/or wireframes to meet your unique needs.

Trends

Market research

Patents

Competitor analysis

Discover strong starts with research and exploration
hand holding design sketches

Trends

Market research

Competitor analysis

Patents

We begin with a consultation to define your vision, target customer, and key requirements, followed by research into market trends, patents, and emerging technologies. We then explore and present different concepts and/or wireframes to meet your unique needs.

Trends

Market research

Patents

Competitor analysis

Grounded concept proposals
design concept
a
hand holding design sketches

Design concepts

Technology integrations

Wireframes

After exploring the market, competition and customer landscape we work with you to propose a variety of concepts. From these we are able to choose what resonates best to move forward with development.

Design concepts

Wireframes

Technology integrations

Discover grounded concept proposals

Design concepts

Technology integrations

Wireframes

After exploring the market, competition and customer landscape we work with you to propose a variety of concepts. From these we are able to choose what resonates best to move forward with development.

Design concepts

Wireframes

Technology integrations

Testing brilliance with prototyping and proof of concept
Testing brilliance with prototyping and proof of concept

Component testing

3D printing

In-house mockups

Initial renders

Through a combination of rapid prototyping methods such as 3D printing and off-the-shelf sourced components, we iterate a large variety of low fidelity models. This allows us to quickly and cost effectively weed out what ideas won't work before moving on.

Component testing

3D printing

In-house mockups

Initial renders

Create brilliance with prototyping and proof of concept

Component testing

3D printing

In-house mockups

Initial renders

Through a combination of rapid prototyping methods such as 3D printing and off-the-shelf sourced components, we iterate a large variety of low fidelity models. This allows us to quickly and cost effectively test ideas.

Component testing

3D printing

In-house mockups

Initial renders

Polished with models, testing and renders
Polished with models, testing and renders

High quality models/renders

Low volume PCBs

Product testing

Once we have vetted a few preliminary concepts we create higher fidelity prototypes to test the fit, function, size and aesthetics of the design. By the end of this stage you will have a working, near production looking model and polished renders.

Once we have vetted a few preliminary concepts we create higher fidelity prototypes to test the fit, function, size and aesthetics of the design. By the end of this stage you will have a working, near production looking model and polished renders that can be used for investor meeting, pitches and early sales gauging.

Low volume PCBs

Product testting

High quality models/renders

Create polished models, tests and renders

High quality models/renders

Low volume PCBs

Product testing

Once we have vetted a few preliminary concepts we create higher fidelity prototypes to test the fit, function, size and aesthetics of the design. By the end of this stage you will have a working, near production looking model and polished renders.

Low volume PCBs

Product testting

High quality models/renders

Optimizing your final design, certifications and patents
Optimizing your final design, certifications and patents

CMS

Final design tweaks

CMF

Patent applications

Industry certifications

Before we go to manufacturing there is often one last round of tweaks and adjustments. This may include material, colour ways and finishes, small aesthetic changes, and hardware/software optimizing. At this phase we also assist in applying for any relevant patents and certifications.

Patent applications

CMF

CMS

Industry certifications

Refine your final design, certifications and patents

CMS

Final design tweaks

Patent applications

Industry certifications

Before we go to manufacturing there is often one last round of tweaks and adjustments. This may include material, colour ways and finishes, small aesthetic changes, and hardware/software optimizing.

Patent applications

CMF

CMS

Industry certifications

Precision design for manufacturing (DFM)
Precision design for manufacturing (DFM)

Cost optimization

Assembly analysis

Final PCB

Code updates

The final step refines the design and prepares it for manufacturing (DFM). Our design and engineering teams work together to consider additional costs such as assembly, software and PCB construction to find the best final outcome.

Cost optimization

Assembly analysis

Final PCB

Code updates

Refine design for manufacturing (DFM)

Cost optimization

Assembly analysis

Final PCB

Code updates

The final step refines the design and prepares it for manufacturing (DFM). Our design and engineering teams work together to consider additional costs such as assembly, software and PCB construction to find the best final outcome.

Cost optimization

Assembly analysis

Final PCB

Code updates

Cross the finish with sourcing and manufacturing
Cross the finish with sourcing and manufacturing

Quotes

Final samples/models

Component sourcing

Logistics

We source and receive multiple quotes and samples from trusted, pre-vetted manufacturers, making adjustments until the product meets your requirements. After samples are approved, we then move to mass production.

Quotes

Final samples/models

Component sourcing

Logistics

Launch with sourcing and precision manufacturing

Quotes

Final samples/models

Component sourcing

Logistics

We source and receive multiple quotes and samples from trusted, pre-vetted manufacturers, making adjustments until the product meets your requirements. After samples are approved, move to mass production.

Quotes

Final samples/models

Component sourcing

Logistics

Always here for ongoing support
Always here for ongoing support

New technology integration

Marketing material

V2 Design

Core development is complete, but we continue to provide ongoing support, including engineering and design services throughout the product’s lifecycle. Additionally this V2 development may start once the initial product is on the market and creating cash flow.

Marketing material

V2 design

New technology integration

After launch, always here for ongoing support

New technology integration

Marketing material

V2 Design

Core development is complete, but we continue to provide ongoing support, including engineering and design services throughout the product’s lifecycle. Additionally this V2 development may start once the initial product is on the market.

Marketing material

V2 design

New technology integration

What makes us different

01

User Driven Development

Every solution starts with evidence, through listening, observing, and we translate those insights into purposeful products that honour your vision.

02

Strategic Foresight

Materials, processes, and cost realities are considered upfront, not as late-stage compromises. This ensures your design can be built efficiently, at scale, and to the quality your market expects.

03

Integrated Expertise

We bring engineers and designers together from the start. Working as one team aligning function, and form which accelerates decision-making and ensures every detail serves your vision.

The brash impact

We are the Goldilocks team for real collaboration
We are the Goldilocks for real collaboration

Our team is structured to deliver top-tier expertise without the barriers of a large agency. You work directly with seasoned designers, engineers, and researchers who stay involved from kickoff to launch. The result is a focused, professional partnership, responsive, efficient, and strategically aligned, at a cost that keeps innovation within reach.