Our Process
From inception straight through to production, we'll get you there.
Our Process
From inception straight through to production, we'll get you there.
Our Process
From inception straight through to production, we'll get you there.
Start-up to enterprise,
Start-up to enterprise.
we have seen it all.
At Brash, we believe in working collaboratively with our clients every step of the way. Through ongoing communication, we ensure your vision remains the driving force behind the entire process. Whether you are looking for full development or just one of the four steps our process, we can help you create something remarkable.
The roadmap
Timelines that are tailored to you.
Kickoff
Finished product
Discover
Tailored research and background for your big ideas
Create
Validate design through a mix of models, renders and component testing.
Refine
Finalize design for manufacturing, making minor adjustments to optimize cost, quality, and assembly.
Launch
Mass manufacturing and ongoing product updates, including potential future upgrades.
Kickoff
Finished product
Discover
Trends, Market research, Competitor analysis, Patents, Concepts, Wireframes
Tailored research and background for your big ideas
Create
Validate design through a mix of models, renders and component testing.
Refine
Finalize design for manufacturing, making minor adjustments to optimize cost, quality, and assembly.
Launch
Mass manufacturing and ongoing product updates, including potential future upgrades.
Discover
Grounded concept proposals
Grounded concept proposals
Design concepts
Technology integrations
Wireframes
After exploring the market, competition and customer landscape we work with you to propose a variety of concepts. From these we are able to choose what resonates best to move forward with development.
Design concepts
Wireframes
Technology integrations
Discover
Grounded concept proposals
Design concepts
Technology integrations
Wireframes
After exploring the market, competition and customer landscape we work with you to propose a variety of concepts. From these we are able to choose what resonates best to move forward with development.
Design concepts
Wireframes
Technology integrations
Create
Testing brilliance with prototyping and proof of concept
Testing brilliance with prototyping and proof of concept
Component testing
3D printing
In-house mockups
Initial renders
Through a combination of rapid prototyping methods such as 3D printing and off-the-shelf sourced components, we iterate a large variety of low fidelity models. This allows us to quickly and cost effectively weed out what ideas won't work before moving on.
Component testing
3D printing
In-house mockups
Initial renders
Create
Testing brilliance with prototyping and proof of concept
Component testing
3D printing
In-house mockups
Initial renders
Through a combination of rapid prototyping methods such as 3D printing and off-the-shelf sourced components, we iterate a large variety of low fidelity models. This allows us to quickly and cost effectively test ideas.
Component testing
3D printing
In-house mockups
Initial renders
Create
Polished with models, testing and renders
Polished with models, testing and renders
High quality models/renders
Low volume PCBs
Product testing
Once we have vetted a few preliminary concepts we create higher fidelity prototypes to test the fit, function, size and aesthetics of the design. By the end of this stage you will have a working, near production looking model and polished renders.
Once we have vetted a few preliminary concepts we create higher fidelity prototypes to test the fit, function, size and aesthetics of the design. By the end of this stage you will have a working, near production looking model and polished renders that can be used for investor meeting, pitches and early sales gauging.
Low volume PCBs
Product testting
High quality models/renders
Create
Polished with models, testing and renders
High quality models/renders
Low volume PCBs
Product testing
Once we have vetted a few preliminary concepts we create higher fidelity prototypes to test the fit, function, size and aesthetics of the design. By the end of this stage you will have a working, near production looking model and polished renders.
Low volume PCBs
Product testting
High quality models/renders
Refine
Optimizing your final design, certifications and patents
Optimizing your final design, certifications and patents
CMS
Final design tweaks
CMF
Patent applications
Industry certifications
Before we go to manufacturing there is often one last round of tweaks and adjustments. This may include material, colour ways and finishes, small aesthetic changes, and hardware/software optimizing. At this phase we also assist in applying for any relevant patents and certifications.
Patent applications
CMF
CMS
Industry certifications
Refine
Optimizing your final design, certifications and patents
CMS
Final design tweaks
Patent applications
Industry certifications
Before we go to manufacturing there is often one last round of tweaks and adjustments. This may include material, colour ways and finishes, small aesthetic changes, and hardware/software optimizing.
Patent applications
CMF
CMS
Industry certifications
Refine
Precision design for manufacturing (DFM)
Precision design for manufacturing (DFM)
Cost optimization
Assembly analysis
Final PCB
Code updates
The final step refines the design and prepares it for manufacturing (DFM). Our design and engineering teams work together to consider additional costs such as assembly, software and PCB construction to find the best final outcome.
Cost optimization
Assembly analysis
Final PCB
Code updates
Refine
Precision design for manufacturing (DFM)
Cost optimization
Assembly analysis
Final PCB
Code updates
The final step refines the design and prepares it for manufacturing (DFM). Our design and engineering teams work together to consider additional costs such as assembly, software and PCB construction to find the best final outcome.
Cost optimization
Assembly analysis
Final PCB
Code updates
Launch
Cross the finish with sourcing and manufacturing
Cross the finish with sourcing and manufacturing
Quotes
Final samples/models
Component sourcing
Logistics
We source and receive multiple quotes and samples from trusted, pre-vetted manufacturers, making adjustments until the product meets your requirements. After samples are approved, we then move to mass production.
Quotes
Final samples/models
Component sourcing
Logistics
Launch
Cross the finish with sourcing and manufacturing
Quotes
Final samples/models
Component sourcing
Logistics
We source and receive multiple quotes and samples from trusted, pre-vetted manufacturers, making adjustments until the product meets your requirements. After samples are approved, move to mass production.
Quotes
Final samples/models
Component sourcing
Logistics
Always here for ongoing support
Always here for ongoing support
Launch
New technology integration
Marketing material
V2 Design
Core development is complete, but we continue to provide ongoing support, including engineering and design services throughout the product’s lifecycle. Additionally this V2 development may start once the initial product is on the market and creating cash flow.
Marketing material
V2 design
New technology integration
Always here for ongoing support
Launch
New technology integration
Marketing material
V2 Design
Core development is complete, but we continue to provide ongoing support, including engineering and design services throughout the product’s lifecycle. Additionally this V2 development may start once the initial product is on the market.
Marketing material
V2 design
New technology integration
What makes us different
01
User Driven Development
Every solution starts with evidence, through listening, observing, and we translate those insights into purposeful products that honour your vision.
02
Strategic Foresight
Materials, processes, and cost realities are considered upfront, not as late-stage compromises. This ensures your design can be built efficiently, at scale, and to the quality your market expects.
03
Integrated Expertise
We bring engineers and designers together from the start. Working as one team aligning function, and form which accelerates decision-making and ensures every detail serves your vision.
The brash impact
We are the Goldilocks team for real collaboration
We are the Goldilocks for real collaboration
Our team is structured to deliver top-tier expertise without the barriers of a large agency. You work directly with seasoned designers, engineers, and researchers who stay involved from kickoff to launch. The result is a focused, professional partnership, responsive, efficient, and strategically aligned, at a cost that keeps innovation within reach.