My Caddi
Design
Software + UI/UX
MyCaddi uses a custom built algorithm that gives golfers an AI trained caddy in their pocket. Golfers input their yardages for each club in their bag and the app calculates the best option for each shot depending on yardage, wind speed and direction, stance and lie. The app works as an aid to help golfers make the best decision for their next shot based on science and environmental factors.
In-House Development
The Brash development team worked to build an onboard GPS tracking software that doesn't not rely on existing golf course API's. Instead, the software uses GPS and other embedded sensors to figure out your location and direction to understand where a golfer is in relation to the hole that they are playing.
